Engineer real life freedom into the bones of your business
The Freedom Focus
For the woman whose business looks successful from the outside but only works when you're running yourself into the ground to keep up...
Create consistent sales, sustainable systems and structural support for the life you're living now without sacrificing your ambition or your sanity
For the woman whose business looks successful from the outside but only works when you're running yourself into the ground to keep up...
✅ Full structural audit & backend rebuild aligned with your real capacity
✅ Custom systems that keep sales moving even on messy, offline days
✅ Strategic redesign of how your business runs around your life, not against it
✅ Live support to implement without overwhelm or self-sacrifice
Inside a high touch, implementation focused container
where we rebuild your business from the inside out
so it can SELL, SUSTAIN + SCALE without relying on YOU to micromanage
every single moving part.
Inside a high touch, implementation focused container where we rebuild your business from the inside out so it can SELL, SUSTAIN + SCALE without relying on YOU to micromanage every single moving part.
Work with me 1:1 for 3 months
now let's dig into it...
Before you even open your laptop… your heart rate’s already a little too high for a normal Tuesday.
You haven’t even checked your inbox yet, but you can already feel yourself bracing before you step back into the business that expects you to be calm, switched on & at full mental capacity… even on the days you’re overstimulated, exhausted, or real life is getting in the way and stealing all of your focus.
You built a business to give you freedom. But right now, it only works when you do… and lately, “working” has started to feel a lot like running yourself into the ground just to keep afloat. Every day you feel stuck in survival mode pouring yourself into a business that was supposed to support you.
Before you even open your laptop… your heart rate’s already a little too high for a normal Tuesday.
You haven’t even checked your inbox yet, but you can already feel yourself bracing before you step back into the business that expects you to be calm, switched on & at full mental capacity…
even on the days you’re overstimulated, exhausted, or real life is getting in the way and stealing all of your focus.
You built a business to give you freedom. But right now, it only works when you do… and lately, “working” has started to feel a lot like running yourself into the ground just to keep afloat. Every day you feel stuck in survival mode pouring yourself into a business that was supposed to support you.
But here's what no-one's ever made you realise before...
...you are not the reason why you're struggling to keep up
...you are not the reason why you're struggling to keep up
But here's what no-one's ever made you realise before...
It’s that, somewhere along the way, without meaning to, you built your business to depend on you being at 100%. All the damn time.
It runs beautifully on the days when you’re rested, clear-minded, energised… but that’s not most days, is it?
Because most days, life is wildly unpredictable.
Someone’s sick, someone needs you, your brain has 47 tabs open and none of them are loading. You’re stretched thin before you’ve even sat down to work.
And your business, the one that was meant to give you freedom, doesn’t know how to hold you on those days.
Not because you’re inconsistent or not trying hard enough. But because it was never designed to support you when you're human.
What if the problem isn’t that you’re not trying hard enough..?
What if the problem isn’t that you’re not trying hard enough..?
What if you’ve simply been trying to hold together a business that, without even realising, you built to depend on YOU being unlimited?
What if you’ve simply been trying to hold together a business that, without even realising, you built to depend on YOU being unlimited?
"can I make this work?"
"can I make this work?"
Growth shouldn’t demand more from you.
It should create more space for you.
From the outside, you have a wildly successful business you should be so bloody proud of... you've nailed the expertise, the results, the service, the work ethic.
You’ve got the demand. You’ve built the audience. Your offers sell. That was never the issue.
But the thoughts racing through your head late at night aren't...
Instead, you can't stop asking yourself...
👉 “Can I keep up running on fumes without it draining everything I have left to give?”
👉 “What happens the next time life pulls me away and I can’t get my shit together?”
👉 “Do I actually want to keep being the engine of this business forever?”
Here’s the part that so many brilliant but burning out women have never heard before...
You don’t level up by pushing harder and gripping tighter.
You level up by redesigning the way your business runs so it supports you when you’re in your visionary power and when you’re fully human. So it keeps moving even when you don’t.
That’s not stepping back. That’s stepping into sustainable power.
So how do we actually engineer real life freedom into the bones of your business?
So how do we actually engineer real life freedom into the bones of your business?
Say hello to...
The Safety Net Ecosystem
Say hello to... The Safety Net Ecosystem
We don’t just plan it.
We design it, build it + implement it. Together.
When you work with me 1:1, I'm not sitting across from you on Zoom throwing strategy at you.
I’m more like a little gremlin with a torch, crawling into the backend of your business. Finding the quiet, invisible freedom leaks that are draining your time, energy, money & capacity.
The ones you can’t see because you’ve been too busy holding everything together to look.
The ones that feel small on their own but when stacked up against you are the very reason you’re exhausted.
We shine a light on them. Then we restructure around them.
A layered, personalised strategic build across the four core areas that determine whether your business burns you out or supports you to live more of the life you started all this for.
💡 Marketing – so visibility no longer depends on how “on” you feel
💰 Sales – so revenue doesn’t stall when you need to slow down
🤝 Client Experience – so delivery doesn’t cost you your sanity or weekends
⚙️ Operations – so your business functions like a trustworthy team member, not a toddler needing constant supervision
We intentionally redesign the systems, infrastructure & real-life support across these four pillars so your business finally learns to carry you back instead of you carrying it.
It’s time your business started pulling some of its own weight.
Phase 1 The Deep Dive Audit
When you come into my world, we're building for YOUR version of a dream business
We start with the nitty gritty details of what’s actually going on. Looking in all the spots you’ve been too busy (or too tired) to see for yourself.
🧨 A 90 minute kick-off session that feels like someone finally digging around your sofa cushions, pulling out all the crumbs & lost toys and then rolling their sleeves up to help you give it a good ol' spruce up. Yeah, that's me, in the weeds of your biz with you.
🔦 Together, we shine a light on:
The sales gaps silently costing you profit + momentum
The operational friction you’ve learned to ignore because “it's just easier if I do it myself”
The places your time and capacity are leaking faster than you can refill
The invisible pressure points that will break the next time life throws something big at you
We start with the nitty gritty details of what’s actually going on. Looking in all the spots you’ve been too busy (or too tired) to see for yourself.
🧨 A 90 minute kick-off session that feels like someone finally digging around your sofa cushions, pulling out all the crumbs & lost toys and then rolling their sleeves up to help you give it a good ol' spruce up. Yeah, that's me, in the weeds of your biz with you.
🔦 Together, we shine a light on:
The sales gaps silently costing you profit + momentum
The operational friction you’ve learned to ignore because “it's just easier if I do it myself”
The places your time and capacity are leaking faster than you can refill
The invisible pressure points that will break the next time life throws something big at you
Phase 2 The Safety Net Rebuild
This is where your business finally learns to stand up without leaning on you.
Here we get radically honest with what your version of freedom and success looks likes so we can build that real life support into the foundations of your business.
📣 Marketing Safety Nets - So visibility never depends on how “on” you feel
Think bingeable, always-on visibility.
A sticky web of trust that brings people deeper into your world without you having to constantly show up live to prove yourself.
💸 Sales Safety Nets - So money keeps moving even when you can’t
Passive and semi-active ways to increase profit behind the scenes.
Tiny tweaks that maximise every human in your world + every existing asset so sales don’t stop when you do.
🤝 Client Experience Safety Nets - So delivering results doesn't drain yours
Creating energy-proof offers + boundaries that don’t rely on you being at 100%.
Systems that prioritise retention and scale client support instead of your burnout.
🧠 Sanity-Saving Safety Nets - So you stop operating your entire business from your brain
Think extracting the mental load and giving it a home that isn’t your head.
Automating repetitive tasks.
Removing you from being your own the bottleneck.
Designing backend support that quietly handles the things you’ve
been white-knuckling for far too long.
Phase 3 Your Freedom Era
This is where your business stops relying on perfect circumstances.
Now that the safety nets are installed, we make them functional, sustainable and scalable so they hold even when life doesn’t go to plan.
We pressure test what we've built, making sure it works without you having to constantly monitor it. We optimise & refine your new systems and future-proof your profit and peace so your business grows with you, not at your expense.
This is where your business stops relying on perfect circumstances.
Now that the safety nets are installed, we make them functional, sustainable and scalable so they hold even when life doesn’t go to plan.
We pressure test what we've built, making sure it works without you having to constantly monitor it. We optimise & refine your new systems and future-proof your profit and peace so your business grows with you, not at your expense.
Imagine stepping into 2026 already having...
Within 90 days you'll experience...
💎 Your freedom focused strategy mapped out to plug in, execute & hit the ground running when we start in January. This is the perk of grabbing my Birthday Bonus so we can do your nitty gritty deep dive audit before Christmas.
💎 3 months of private 1:1 strategic support locked in so you’re not trying to build stamina alone, you have someone actively engineering the next evolution of your business with you
💎 Monthly 60 min strategy calls where we make structural shifts in real time.
💎 Telegram/voice note access 3 days a week so hands-on support is always in your back pocket.
💎 Your personalised Freedom Action Plan. A working document that tracks and adapts to your priorities for each phase
💎 Backend cleanup where I literally help you rewire automations, funnels + delivery structures to remove you as the bottleneck
💎 Decision filtering built into your business so every new idea or opportunity has a clear “Will this cost or protect my energy and revenue?”
💎 Plus bonus resources, screenshares of how to set up the tech, all calls recorded + anything else that pops up during the experience that will help you.
💸 Sales that keep coming in even when you’re in a low-capacity week, off with your littles in the school holidays, or just want Fridays to yourself.
⚙️ A strategic safety net across the four areas that currently rely on you being superhuman: your marketing, sales, client delivery and operational backbone.
💎 Offers + delivery formats rebuilt for sustainability, not just scalability so you’re not terrified of getting more clients because you’re already exhausted.
🧠 Extracted mental load into a second brain system. Stop mentally juggling every single moving part of your business.
🔁 Client retention and repeat revenue that doesn’t depend on your energy.
📣 Always-on visibility that nurtures even when you’re not posting so your best content is working for you behind the scenes.
🔮 A business that picks up the slack when life pulls you sideways because we built it to withstand interruptions before they happen.
🌿 Genuine breathing room in your everyday life.
📈 Clarity to make strategic decisions from a regulated place instead of panic or fear.
Here's how I know you're ready for this work...
Here's how I know you're ready for this work...
✔️ You’ve built something that looks good on paper but you secretly dread what would happen if you took more than 48 hours fully offline.
✔️ You’ve asked yourself, “How much longer can I keep running on fumes just to keep the pace up?” while still posting content that makes it look as though you’re thriving.
✔️ You know your business is quietly eroding your capacity, white space, mental load + room to breathe. You're so DONE waiting for the burnout you already know is coming if nothing changes.
✔️ You’re not scared of growth but you are scared of scaling what’s already running you into the ground just to stay afloat.
✔️ You’ve caught yourself delaying big goals not because you’re not ready but because you’re not willing to sacrifice even more sleep, sanity or family life to get there.
✔️ You don’t want to become less ambitious BUT you are craving to build in a way where your ambition no longer requires self-sacrifice.
✔️ You’re craving support that doesn’t just give you strategy…
but actually helps you implement it in a way that works with your real life. (Babe, I've built my business with a baby on the boob + juggling the school calendar. I totally get how bloody HARD it is).
✔️ You’re fed up of having no backup plan for when life pulls you in a million directions. You're ready to feel relief, trust + safety in a business that you KNOW can finally hold its own weight.
✔️ You’ve built something that looks good on paper but you secretly dread what would happen if you took more than 48 hours fully offline.
✔️ You’ve asked yourself, “How much longer can I keep running on fumes just to keep the pace up?” while still posting content that makes it look as though you’re thriving.
✔️ You know your business is quietly eroding your capacity, white space, mental load + room to breathe. You're so DONE waiting for the burnout you already know is coming if nothing changes.
✔️ You’re not scared of growth but you are scared of scaling what’s already running you into the ground just to stay afloat.
✔️ You’ve caught yourself delaying big goals not because you’re not ready but because you’re not willing to sacrifice even more sleep, sanity or family life to get there.
✔️ You don’t want to become less ambitious BUT you are craving to build in a way where your ambition no longer requires self-sacrifice.
✔️ You’re craving support that doesn’t just give you strategy…
but actually helps you implement it in a way that works with your real life. (Babe, I've built my business with a baby on the boob + juggling the school calendar. I totally get how bloody HARD it is).
✔️ You’re fed up of having no backup plan for when life pulls you in a million directions. You're ready to feel relief, trust + safety in a business that you KNOW can finally hold its own weight.
Now are you ready for the
MOST outrageous
Birthday Bonus?!
Now are you ready for the MOST outrageous Birthday Bonus?!
💳 Extended 5 month payment plan — £333/month
Standard rate is £555 p/m for 3 months BUT I'm offering you the chance to start paying now and secure your start date for January! Secure your spot, protect your nervous system and let your bank balance breathe.
🗓️ Guaranteed January start (choose your own start date)
You get support lined up before next year even begins which means no “shit, I should’ve sorted this sooner” panic.
🩺 A full 90 minute Business Freedom Audit BEFORE Christmas
You walk into January already knowing:
• Exactly where your pressure points and leaks are
• What’s draining your time, profit, energy + capacity
• The step-by-step strategic plan for Q1
• What’s changing first and how we’ll do it together
• That big exhale moment… knowing this is finally getting handled
🧠 Exclusive access to resources like my Freedom Gap Finder AI tool
My custom GPT that uncovers your specific freedom leaks and walks you through personalised recommendations to plug them.
🔐 Option to roll into a 6 month extension (at a reduced rate)
Only available to birthday week clients.
Because I reward loyalty if you decide you want longer-term partnership and support…
💳 Extended 5 month payment plan — £333/month
Standard rate is £555 p/m for 3 months BUT I'm offering you the chance to start paying now and secure your start date for January! Secure your spot, protect your nervous system and let your bank balance breathe.
🗓️ Guaranteed January start (choose your own start date)
You get support lined up before next year even begins which means no “shit, I should’ve sorted this sooner” panic.
🩺 A full 90 minute Business Freedom Audit BEFORE Christmas
You walk into January already knowing:
• Exactly where your pressure points and leaks are
• What’s draining your time, profit, energy + capacity
• The step-by-step strategic plan for Q1
• What’s changing first and how we’ll do it together
• That big exhale moment… knowing this is finally getting handled
🧠 Exclusive access to resources like my Freedom Gap Finder AI tool
My custom GPT that uncovers your specific freedom leaks and walks you through personalised recommendations to plug them.
🔐 Option to roll into a 6 month extension (at a reduced rate)
Only available to birthday week clients.
Because I reward loyalty if you decide you want longer-term partnership and support…
Snag your limited 1:1 spot today to snap up these insane goodies...
By the time everyone else is panicking about their biz in the new year… you’ll already be 3 steps ahead with your shit organised and your nervous system intact
Snag your limited 1:1 spot today to snap up these insane goodies...
Bonus available 20-27 Nov
3 spots only
Bonus available 20-27 Nov
3 spots only
By the time everyone else is panicking about their biz in the new year… you’ll already be 3 steps ahead with your shit organised and your nervous system intact
After 7 years as a creative service provider, I became a first-time mum during the pandemic, while navigating unexpected health issues with my little one.
My business survived, but only because I didn’t.
I had built something that looked successful, but it was only ever working because I was sprinting behind the scenes trying to keep it going.
When I stepped back (because life forced me to), everything came crashing down.
So I burned the whole thing down, retrained as a certified business strategist and rebuilt my model from scratch. Only this time with freedom baked into the foundations.
Over the past year I’ve tested and refined the exact Safety Net Ecosystem that I now teach:
✅ Automated & layered revenue engines
✅ Client experience designed for retention (not depletion)
✅ Operational systems that hold your second brain
✅ Structure that adapts to real life.. not fights against it
Now I run a high-profit business working part time hours and I can take breaks without sales collapsing or clients feeling unsupported. Actually the dream for my season of life.
🔎 Certified Freedom Focused Business Strategist.
💁♀️ Recovering former “I’ll just do it myself” girlie.
💙 Mum of two boys 5 & under.
🏆 Previous member of the "my business burnt me out" club.
🔎 Certified Freedom Focused Business Strategist.
💁♀️ Recovering former “I’ll just do it myself” girlie.
💙 Mum of two boys 5 & under.
🏆 Previous member of the "my business burnt me out" club.